Pidilite’s biggest bond is through the Fevicol family of products. Fevicol has become a household name that is today synonymous with adhesives. The brand has introduced many innovative products which have transformed the way carpentry trade operates in India. The company laid its foundations with innovation in the form of Fevicol – path-breaking synthetic white resin adhesive. It meant freedom from cumbersome animal fat glue for binding woodworks. To this day, Fevicol remains the first choice of carpenters. Fevicol was an industrial product, we re-launched it in an innovative ‘tube-pack’ to reach end consumers. Today Fevicol is integral to every household in India. We keep innovating and coming up with new variants of Fevicol to suit our diverse markets in India and abroad.
